Monday, 20 May 2013

Calling a Florist Doesn't Have to be Scary

Now that Mother's Day is over, I'm sure you all remembered to send your mom a nice floral arrangement or at least a card. If not, you might want to get on that.

For next year, allow me to explain how the floral industry works. Most of you probably logged onto one of the many online sites that promises to deliver some god-awful arrangement for the low-low price of $75 or more.

Here's the thing: online sites source to local florists. So you're paying a massive processing fee for one of these sites to send your order to a local florist. That florist may or may not have what you want in stock, hence that whole "substitutions" clause. If we have the exact flowers, they might be the last of a bunch, which doesn't guarantee that they're the freshest flowers we have.

Instead of paying a mark-up to get something close to what you want, just call the florist yourself. Maybe you know what flowers you want; mention those (i.e. iris, tulips, roses, etc.) By doing so, you're guaranteeing the freshest flowers and saving yourself a ton of money. The florist knows exactly what you want, and can tell you whether their lilies are fresh or close to death.

Another idea is to opt for a blooming plant. Then you know your mom will enjoy the plant for years to come, and she won't have to clean the wilted mess off her counter top the following week. In either case, by contacting the florist directly, you'll have a better idea of what you're getting, and you'll get personalized service at a discounted price.

Florists want you to have a positive experience and to enjoy your arrangement. We can't guarantee that if you choose a product we don't have in stock. You'll only know what we have if you call. Also, consider calling early. Then we can order the exact flowers from our wholesalers, and have them on time. There's nothing we can do if you call at 2:00 pm on Valentine's Day. We understand your plight, but it's on you to plan ahead.

If you're totally at a loss for what you want, mention your mom's favorite color. She likes purple? I can do a kick-ass purple arrangement. You don't have to be an expert--that's what we're here for!

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